Bhaavya Roy-How do you keep up with the ever-changing fashion industry?

“The fashion industry moves fast—sometimes overwhelmingly so,” says Bhaavya Roy. “But I’ve learned that keeping up doesn’t always mean running with the crowd. For me, it means staying aware without losing your authenticity.”

Bhaavya stays current by keeping a finger on the pulse of global trends, emerging technologies, and shifting consumer values—but she filters everything through her own design philosophy. “I regularly study trend forecasts, attend fashion weeks—both in person and virtually—and stay connected with younger creatives whose ideas often spark new ways of thinking.”

What sets her apart, though, is how she balances trend awareness with timelessness. “I don’t chase trends, I interpret them in a way that still feels like me—elegant, rooted, and meaningful.”

She also engages with her audience directly through social media and private events, listening to what they gravitate toward, what moves them, and what they need. “Sometimes, the best insights don’t come from the runway—they come from a message in your DMs or a conversation at a trunk show.”

Ultimately, Bhaavya believes that staying relevant means staying human. “If you stay curious, stay open, and stay true to your core, you’ll never really fall behind. Because fashion isn’t just about what’s next—it’s about what matters.”

Staying rooted in vision, evolving with intention—never chasing trends.

"bhaavyaroy"

"bhaavyaroynoida"

"ladybhaavyaroy"