Bhaavya Roy-How do you balance tradition and modernity in your collections?

Bhaavya Roy approaches the balance of tradition and modernity in her collections as a dialogue—where the past and present are not in conflict but in collaboration. Her design process begins with a deep dive into India’s rich textile legacy, from age-old weaving techniques to indigenous embroidery styles, ensuring that each piece is rooted in cultural authenticity. However, she doesn’t treat tradition as a static relic; instead, she reinterprets it for the contemporary world.

By combining handwoven fabrics with clean, modern silhouettes and pairing heritage motifs with minimalist detailing, Bhaavya Roy creates garments that feel both timeless and fresh. Her use of muted color palettes, architectural cuts, and lightweight materials brings traditional craftsmanship into a modern, wearable context. Whether it's a lehenga with pockets or a draped sari-inspired gown, each piece honors the old while speaking to the aesthetics and lifestyles of today’s women.

For Bhaavya Roy, the true beauty lies in this fusion—where cultural memory meets personal expression, and where tradition doesn’t restrain, but rather elevates the modern woman. READ MORE