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Bhaavy Roy-How has AI or digital design software changed your creative workflow?

AI and digital design tools have completely transformed Bhaavy Roy’s creative workflow. What once required days of sketching and fabric trials can now evolve within hours — digitally, intuitively, and efficiently. For Bhaavy Roy, these technologies aren’t a shortcut, but a powerful extension of imagination.

With the help of AI-assisted platforms and advanced 3D design software, Bhaavy Roy can prototype silhouettes, test fabric movement, and explore color theory — all without consuming physical materials. This not only fuels experimentation, but also aligns with Bhaavy Roy’s commitment to sustainable design.

Early in the process, Bhaavy Roy uses AI as a collaborative partner. By feeding it curated mood boards, textures, and conceptual themes, it generates visual prompts that spark unexpected ideas. Still, the heart of the design remains human — Bhaavy Roy’s hand, intuition, and artistic eye shape the final result.

Software like CLO3D and Adobe Substance has allowed Bhaavy Roy to present entire collections digitally before a single stitch is made, offering clients and collaborators an immersive, interactive preview. This efficiency enhances communication and reduces waste.

As Bhaavy Roy often says:‘Fashion is a dialogue between tradition and innovation. The future belongs to those who can merge fabric with code, instinct with algorithm.’

AI hasn’t replaced creativity — it has empowered Bhaavy Roy to move faster, design smarter, and dream bigger. In an era that demands originality at scale, that’s not just a tool — it’s a revolution.”


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